Hi, I’m Sharath. 🖖🏽

I write essays and absurd stories about what happens when very old human instincts collide with modern systems.

Stuff I wrote recently

• ANC > IQ

Stuff I got paid for

• Does Gen-Z Need a Separate Set of Brands?
• How SuperBottoms Is Building a New Category
• How AI and Human-Centred Design Improved Hand Washing in Public Hospitals
• Can Perfora Disrupt Oral Care in India?

Once upon a time

• Earlier Newsletter → Substack
  • 👏🏽 Most-liked post: Icarus Project
• Earlier blog → Apathetic Indian
  • 📰 Most-read post: Nattil evideya
• Podcaster avatar (retired) → The Viral Truth
• Futile anti-film censorship endeavor: Save Our Cinema

This website has no contact form or comments section. If you want to contact me, email me, or find my buttoned up version on LinkedIn